As companies compete to acquire and retain customers in today’s fast-moving world, Marketing’s capability to execute campaigns with fast cycles and increasing agility is critical to an organisation’s success.
As a consequence, marketing teams are feeling this pressure and the bar keeps lifting higher. Teams are being asked to do more work than before, generate more output and often without increasing staff numbers.
Based on Systemology’s work with leading marketing teams, this report has been developed to show how Marketing Operations combined with Marketing Workflow Management can transform marketing effectiveness and free a marketing team to focus on delivering the CMO’s vision for Marketing and realising the organisation’s overall business objectives. Further to this, we have detailed six steps to achieve the benefits available.
